Strength in Story was a collaborative, participatory project to bring together a wide variety of stories from ordinary people about how they have overcome the odds, faced adversity, recovered from loss. Held during Social Media Week September 24 - 28, 2012, the #StrengthInStory campaign was an effort to connect social service and social media for social change. 

Voting was simple - people could just like and/or tweet their favorite video from the blog and encourage their friends, family, or others from their social media networks to vote as well.